The experiment used five versions of an internet site made for this research.

The experiment used five versions of an internet site made for this research.

Participants

The participants were 51 experienced internet users recruited by Sun (average quantity of Web experience was two years). Participants ranged in age from 22-69 (average age was 41). In an attempt to concentrate on “normal users,” we excluded the professions that are following the study: webmasters, Web designers, graphic artists, user interface professionals, writers, editors, computer scientists, and computer programmers.

We checked for results of age and Web experience in the dependent variables mentioned in the 1st five hypotheses, but we found only differences-none significant that is negligible. Had the sites within our study been more challenging to navigate or had our tasks necessitated use of search engines or any other Web infrastructure, we might have expected significant ramifications of both age and Web experience. [Read more…]